​What is digital transformation? Everything you need to know about how technology is changing business

Even if a company replaces hard-to-use software in one part of a typical, multi-application workflow, they’ve only addressed a part of the larger problem. Software Paralysis results from digital friction that has gradually mounted over a long period. Even today, most organizations don’t have an organization-wide view of the problem, so they cannot tackle it holistically or at scale. In fact, many organizations stick to legacy systems instead of digitizing because they’re worried about costs. Many digital initiatives either fail outrightly or miss the mark on specific expectations. Agile digital transformation reduces the chances of failure in any digital initiative. Breaking projects into sprints instead of trying to do them all at once ensures that you’re taking measured steps and that every possible issue is captured and addressed early on.

Focusing the power of data, tech and people to accelerate reinvention—and a new vision for growth. Unlock instant access to 25+ digital marketing resources and the OAO 101 introductory email course to kick start your strategy. CMO-level insights, digital trends, and thought leadership sent to your inbox. Another push towards digital transformation may simply be to make things more convenient for your audience.

Companies that don’t develop and execute a change management plan are more likely to fail. Companies started digitizing decades ago, so why is transformation such a buzzword in 2021? Thirty years ago, companies had the luxury of taking things slowly. Technology is rapidly changing, so companies need to be agile enough to adapt. Serve as a liaison between the various teams involved in digital product development. Don’t forget to include your team’s accomplishments as part of your progress tracking. Digital transformation is important because it allows organizations to adapt to ever-changing industries and continually improve how they operate.

It serves as a guide to evolve business processes, culture, and customer experiences, ensuring alignment with modern digital practices. The key to survival in such changing and turbulent times is intrinsically linked to the Centre’s, and indeed the Imperial’s core purpose—to keep learning, and to keep investing in learning. Whether at the Masters level at the beginning of your career or embarking on an Executive Education course, such as our Leadership in a Technology Driven World programme, at a later stage. These education programmes aim to show participants how to anticipate what could happen next, and to develop the new technologies, products, services and business models to succeed in the future.

Embracing digital transformation to help end hunger

Many businesses pursue self-service features with the goal of boosting customer experience. When organizations talk digital transformation, customer experience is nearly always the subtext of the conversation. As tech-savvy fintechs enter the market, big banks are beginning to reap the benefits of adopting technology. For instance, Bank of America now receives more deposits via mobile than its brick-and-mortar branches. Banks must use technology to transform products, attract customers, empower employees and optimize operations.


Executive leadership teams must shorten the cycles between adjustments in strategy for intelligence transformations. While digital transformations might have an adjustment in strategy every six months, an intelligence transformation may need an adjustment in strategy every quarter and during the early years every month. In some ways, the propensity to win and the capacity for change are now compounded by the courage to pivot. To make sure that you’re one of these businesses, take the time to create a digital transformation roadmap, research the necessary tools, and understand the trends that have inspired other businesses to change. Being prepared now sets you up for success, regardless of what the future holds. Essentially, a digital transformation fundamentally changes how businesses provide value to their customers and streamline their processes. It’s a reminder that materials and processes your company uses during day-to-day operations, no matter how big or small, might need a new medium — technology.

Gartner’s research points to connected learning, as opposed to continuous learning, which it says can increase skill shift preparedness by as much as 39%. This mode of learning anticipates skills which will be critical to a given market and provides resources to employees for learning them. Healthcare software company Cerner is taking this approach head-on, for example, reskilling 10,000+ employees, including software programmers who aren’t fluent in modern programming languages.

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The Deloitte Center for Integrated Research

Consumer buying behavior has drastically changed — today, most consumers are purchasing products online, including almost 70% of millennials. If you don’t have one, you could be falling behind your online competition.